PIVOT STORY—And now AI

A huge intentional pivot was in 2002 when we decided to leave print production management

and focus on website design and digital filming. This began our journey as a premium website design firm in Denver and producing film and video projects.

The Internet brought about a lot of digital marketing changes and the most obvious one, was the move away

from traditional brochures and printed projects. Printed graphics were a passion of ours but the world wide web was taking hold and customers where not interested in direct mail or other forms of offline materials. Elevation Creation started offering websites and soon had a portfolio of work. This was the right move, at the right time. 

Also, digital cameras and digital video equipment became affordable and we were able to offer our small businesses and non-profit clients affordable deals which helped them grow. Our customers looked like they had a budget for national ad firm. And our loyal clients stayed with us as we evolved. 

We are now in the phase of another important pivot, using AI for refined messaging, faster SEO deployment and to help write our legal partnership agreements with clients. So far, it’s working out well.